Black Luxe & Co. Announces 4th Annual Black Business Expo

Retail expo seeks Black-owned businesses in the Triad

Back for its fourth year, the free one-day expo historically draws thousands of attendees and features premier Black-owned businesses from around the Triad, transforming the High Point Theater into a high-energy, outdoor shopping experience, and a celebration of Black culture, community, and entrepreneurship.

“For three years we have had the honor of showcasing the rich entrepreneurial culture that exists within High Point’s Black community,” said Whitney Middlebrooks, owner of Black Luxe & Company, and host of the Black Luxe Expo. “Now in our fourth year, we are excited to continue shining a light on that culture and celebrating local businesses that are committed to partnering with Black-owned brands.”

The Black Luxe Expo will feature live music, food trucks, and mainstage entertainment, but with shopping being the highlight of the event, careful attention is given to selecting exhibitors, which range from apparel and beauty brands to artists and publishers.  

“The Expo is designed to be a premier shopping experience, so, when selecting our featured businesses, I’m looking for the level of quality, service, and uniqueness those businesses will offer attendees,” Middlebrooks said. “These are important factors when trying to build partnerships and increase your business’s exposure.”