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Q&A: Whitney Middlebrooks on Black Luxe Expo, making High Point more inclusive

Sep 8
Written by Whitney Middlebrooks
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Whitney Middlebrooks
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Our approach

Most organizations don't need more ideas. They need strategy, design, and execution connected.

01
Strategy

We define the goal, the audience, and the message before anything gets made.

02
Design

We give the idea a brand, a platform, and a story people recognize.

03
Execution

We launch it, produce it, and manage the details until it delivers.

What we do

Four disciplines. One connected studio.

All services →
01 Strategy & Communications

Clear strategy, meaningful messaging, and communication that moves your goals forward.

Learn more →
  • Strategic communications
  • Brand & campaign strategy
  • PR & messaging
  • Stakeholder engagement
  • Facilitation
02 Brand & Digital Experiences

Identities, websites, and digital platforms that connect organizations to the people they serve.

Learn more →
  • Brand identity
  • Website design & development
  • UX/UI design
  • CRM & tool integration
  • Design systems
03 Media & Storytelling

Editorial content, digital media, and creative production that tell your story well.

Learn more →
  • Editorial writing
  • Event recaps & interviews
  • Photo & video storytelling
  • Branded content
04 Events & Experiences

Intentional experiences that bring brands, organizations, and communities together.

Learn more →
  • Event strategy & creative direction
  • Experiential marketing
  • Production
  • Program design
  • Audience engagement
Proof at scale

We concepted, branded, marketed, and produced Black Luxe Expo end to end.

450+vendors
8states represented
$400K+economic impact
15 yrscommunications experience
As seen on Spectrum News 1 FOX8 High Point Enterprise
Selected work

Ideas brought to life.

All case studies →
Events & Experiences · Brand · Strategy

Black Luxe Expo

Client: Studio-produced event · Black Luxe & Co.

Challenge

Create a regional expo that connects vendors with new customers and brings economic activity to the community.

Black Luxe's role

Founder, executive producer, and creative lead.

Strategy & execution

We developed the concept and brand, ran the marketing campaign, recruited and managed vendors, and produced the event on site.

Deliverables

  • Event concept and brand identity
  • Marketing and promotional campaign
  • Vendor recruitment and management
  • On-site production

Outcomes

450+
vendors
8
states represented
$400K+
economic impact
Visit blackluxeexpo.com ↗ Start a similar project →
Tourism & Destination Event Websites

Destination Event Websites

Client: Visit High Point

Challenge

Each signature event Visit High Point produces needs its own website to inform visitors and drive ticket sales.

Black Luxe's role

Ongoing event website partner. Black Luxe & Co. designs and builds Visit High Point's event websites.

Strategy & execution

Each site is built in Squarespace, with ticketing routed through Visit High Point's Eventeny account where events sell tickets.

Deliverables

  • Winter Glow at the Point (winterglownc.com)
  • Savor High Point
  • Carolina Core Brews Fest

Outcomes

3
featured event websites
Visit winterglownc.com ↗ Start a similar project →
Who we serve

Social impact is our approach, not a limit on who we work with.

Mission-driven organizations

Nonprofits, foundations, and community programs.

Public agencies & institutions

Municipalities, school systems, and public programs.

Tourism, arts & culture

Visitor bureaus, festivals, and cultural organizations.

Corporate teams & businesses

Brand launches, community engagement, and employee experience.

Event organizers & entertainment

Promoters, venues, and entertainment brands.

Community initiatives

Coalitions and campaigns rooted in place.

Public sector

A prime partner for public agencies.

We lead public-sector engagements as prime contractor, managing a vetted network of specialists so your agency has one accountable team from strategy to delivery.

Request our capability statement →
  • One point of accountability across every vendor and deliverable
  • Community and stakeholder engagement built into the plan
  • Large-scale production experience, proven at 450+ vendors
  • Reporting tied to the outcomes your funders and leaders track
Ways to work with us

Pick the engagement that fits.

Not sure? Let's talk →
Ongoing

Strategic Retainers

Ongoing strategy, communications, and creative support with a set monthly scope.

Yearly

Annual Brand or Website Refresh

A yearly strategy session, audit, and refresh to keep your brand or site current.

Project

Custom Builds & Projects

Scoped work with a clear start and finish: a campaign, a website, an event.

Client feedback
“

Top-notch company to work with. They get 100% for communication, 100% for organization, and 100% for their attention to detail.

J. Lucas D&J Smashers

Have a launch, campaign, or event on the calendar? Let's plan it together.

Start a Project → or email info@blackluxeco.com
BLACK LUXE & CO.

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