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2023 Black Luxe Expo Gallery

Sep 9

Written by Whitney Middlebrooks

Credit: MGarris Photography and Suzanne Snuggs Photography

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Whitney Middlebrooks

Our approach

Most organizations don't need more ideas. They need strategy, design, and execution connected.

01

Strategy

We define the goal, the audience, and the message before anything gets made.

02

Design

We give the idea a brand, a platform, and a story people recognize.

03

Execution

We launch it, produce it, and manage the details until it delivers.

What we do

Four disciplines. One connected studio.

All services →

01 Strategy & Communications

Clear strategy, meaningful messaging, and communication that moves your goals forward.

Learn more →

Strategic communications
Brand & campaign strategy
PR & messaging
Stakeholder engagement
Facilitation

02 Brand & Digital Experiences

Identities, websites, and digital platforms that connect organizations to the people they serve.

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Brand identity
Website design & development
UX/UI design
CRM & tool integration
Design systems

03 Media & Storytelling

Editorial content, digital media, and creative production that tell your story well.

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Editorial writing
Event recaps & interviews
Photo & video storytelling
Branded content

04 Events & Experiences

Intentional experiences that bring brands, organizations, and communities together.

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Event strategy & creative direction
Experiential marketing
Production
Program design
Audience engagement

  
      Proof at scale
      We concepted, branded, marketed, and produced Black Luxe Expo end to end.
    
450+vendors
8states represented
$400K+economic impact
15 yrscommunications experience

      As seen on
      Spectrum News 1
      FOX8
      High Point Enterprise

Selected work

Ideas brought to life.

All case studies →

Events & Experiences · Brand · Strategy

Black Luxe Expo

Client: Studio-produced event · Black Luxe & Co.

Challenge

Create a regional expo that connects vendors with new customers and brings economic activity to the community.

Black Luxe's role

Founder, executive producer, and creative lead.

Strategy & execution

We developed the concept and brand, ran the marketing campaign, recruited and managed vendors, and produced the event on site.

Deliverables

Event concept and brand identity
Marketing and promotional campaign
Vendor recruitment and management
On-site production

Outcomes

450+

vendors

8

states represented

$400K+

economic impact

Visit blackluxeexpo.com ↗ Start a similar project →

Tourism & Destination Event Websites

Destination Event Websites

Client: Visit High Point

Challenge

Each signature event Visit High Point produces needs its own website to inform visitors and drive ticket sales.

Black Luxe's role

Ongoing event website partner. Black Luxe & Co. designs and builds Visit High Point's event websites.

Strategy & execution

Each site is built in Squarespace, with ticketing routed through Visit High Point's Eventeny account where events sell tickets.

Deliverables

Winter Glow at the Point (winterglownc.com)
Savor High Point
Carolina Core Brews Fest

Outcomes

3

featured event websites

Visit winterglownc.com ↗ Start a similar project →

Who we serve

Social impact is our approach, not a limit on who we work with.

Mission-driven organizations

Nonprofits, foundations, and community programs.

Public agencies & institutions

Municipalities, school systems, and public programs.

Tourism, arts & culture

Visitor bureaus, festivals, and cultural organizations.

Corporate teams & businesses

Brand launches, community engagement, and employee experience.

Event organizers & entertainment

Promoters, venues, and entertainment brands.

Community initiatives

Coalitions and campaigns rooted in place.

Public sector

A prime partner for public agencies.

We lead public-sector engagements as prime contractor, managing a vetted network of specialists so your agency has one accountable team from strategy to delivery.

Request our capability statement →

One point of accountability across every vendor and deliverable
Community and stakeholder engagement built into the plan
Large-scale production experience, proven at 450+ vendors
Reporting tied to the outcomes your funders and leaders track

Ways to work with us

Pick the engagement that fits.

Not sure? Let's talk →

Ongoing

Strategic Retainers

Ongoing strategy, communications, and creative support with a set monthly scope.

Yearly

Annual Brand or Website Refresh

A yearly strategy session, audit, and refresh to keep your brand or site current.

Project

Custom Builds & Projects

Scoped work with a clear start and finish: a campaign, a website, an event.

Client feedback

“

Top-notch company to work with. They get 100% for communication, 100% for organization, and 100% for their attention to detail.

J. Lucas D&J Smashers

Have a launch, campaign, or event on the calendar? Let's plan it together.

Start a Project → or email info@blackluxeco.com

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